Fly By Jing
As Senior Brand Manager at Fly By Jing, a modern, premium Chinese food company, I executed on nearly every piece of creative output from copywriting, social, brand partnerships, product collabs, and 360 campaigns.
Some of my main responsibilities included:
- Campaigns: Managed brand marketing campaigns across 15+ product launches, including concepting, project management and production. Planned and executed launch events, from production timelines, comms, and marketing plans, ensuring every touchpoint is true to the brand.
- Content: Led 60+ content partnerships and commissions to produce brand-aligned assets for use across all channels, relying on performance data to inform content strategy. Oversaw all brand content production across photo, video, and long-form media for paid and organic channels.
- Copywriting: Wrote compelling copy for application across social, web, print, and growth channels.
- Partnerships and Influencer: Built influencer/PR mailer program including box assortment curation, audience strategy, execution, and retention, partnering with operations team on logistics.
